Not so long ago an experience might have meant just going for a walk in the park, or to the cinema. Advancing technology means that even simple experiences are being re-imagined. These new experiences usually feature many kinds of design together and work across real life and different kinds of technology.

At the moment this type of design might be found in an interactive blackboard that plays videos and surfs the web, or a display in the museum that has real objects, sound, visuals and interactive bits. But more and more this type of inter-connection will find it’s way into our everyday lives.